Concentrations

Students can opt for a general management focus or specialise in Finance or Marketing by taking elective courses as required. Students who participate in international exchange and wish to take a concentration are advised to take full advantage of the course offered by exchange partner schools who excel in either Finance or Marketing.
To be qualified for the Marketing Concentration, a student is required to study 12 credits of electives in Marketing, including two required electives: (1) Marketing Research and (2) Consumer Behaviour or Managing Business Marketing & Sales.
To be qualified for the Finance Concentration, a student is required to study 12 credits of electives in Finance & Accounting, including two required electives out of the following three: (1) Investments, (2) Advanced Corporate Finance, and (3) Financial Statement Analysis.

Elective Courses
Students are given the opportunity to specialise in their areas of interest. In Term 4, Term 5 and Term 6, CEIBS offers a wide range of elective courses. A tentative list of elective courses includes:

Electives in Marketing
• Advertising & Promotion 
• Consumer Behavior
• Game Theory & Strategic Marketing
• Managing Business Marketing & Branding
• Marketing Research
• New Product Development & Marketing
• Sales Force and Channel Management
• Services Marketing
• Special Topics in Marketing

Electives in Finance & Accounting
• Advanced Corporate Finance
• Advanced Managerial Accounting 
• Banking
• Banking Simulation
• Derivatives & Risk Management 
• Financial Statement Analysis
• International Finance
• Investment Banking and Venture Financing
• Investments
• Mutual Fund & Portfolio Management
• Entrepreneurship Finance
• Emerging Marketing Finance

Electives in Management:
• Change Management 
• Commercial Law
• Cross-Cultural Management
• Strategic Human Resources Management
• EI and Leadership
• Starting New Venture
• Management Consulting
• Negotiation
• Project Management
• International Business Strategy
• Career & Self Management
• Health Care System: Principles and Management
• The Management of Technology

Electives in Economics & Decision Sciences:
• Business Forecasting
• Industrial Economics
• Managing in the Information Age
• Asian Economic Integration and Business Strategies
• Macroeconomics
• Reengineering & Six Sigma
• Supply Chain Management
• Operations and Supply Chain Strategy in the Global Environment
*Above subjects may not be offered every year depends on students’ demand and faculty availability.