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5 Marketing Trends for Tough Times

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Former WTO Director-General Pascal Lamy Headlines CEIBS Master Class

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Take a peek inside TheLINK, CEIBS alumni magazine.

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5 Marketing Trends for Tough Times

January 8, 2019

In recent years, with the continuous development of China's economy, the continuous improvement of people's living standards, and developments in internet technology, the consumer market has undergone great changes. Traditional marketing methods have been severely challenged, but the market remains full of growth opportunities.

What’s Behind China’s Fintech Growth?

November 28, 2018

China's investment in financial technology far exceeds that of the United States; in fact it leads the world.

The Logic of Success

November 21, 2018

Many people don't have a clear understanding of the underlying logic of success.We often see that when development is frustrated, we blame it on a bad external environment; but when we are successful, we take the credit.

China’s Role in Rebalancing the Global Economy

November 7, 2018

I am very happy to be with you today because I love the China Europe International Business School. This beautiful school has built a bridge between China and Europe. It is very important for Europe and China to discuss the rebalancing of the world economy based on a shared vision, so I am happy to discuss this topic with you. I am currently Charles de Gaulle Professor of Global Leadership at CEIBS. Fifty-five years ago, French head of state Charles de Gaulle decided to establish diplomatic relations with China, and France became the first western country to recognize China.

How We Look at Pay: New Research from CEIBS

October 30, 2018

A new study co-authored by CEIBS Professor of Management Kim Tae-Yeol suggests that factors such as internal standards and personal preferences may affect perceptions of pay fairness in a number of previously unexplored and unexpected ways.

News

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Join Hands with the World, Press Ahead with the Times

January 1, 2019

Happy New Year! We are captivated by 2019’s first rays of morning light, heralding a New Year that promises to be one of exceedingly fruitful accomplishments and bliss for CEIBS. The New Year arrived, after the changing seasons, at the serene and graceful Shanghai Campus, the spacious and modern Beijing Campus, the green and luxuriant Shenzhen Campus, the Zurich Campus in the midst of snow mountains and crystal-clear lakes, at the sun-kissed Accra Campus and was welcomed by members of the CEIBS family all across the globe.

Article by CEIBS Profs Ranks among Year’s Best

December 21, 2018

An article co-authored by CEIBS Associate Professor of Management Daniel Han Ming Chng and Organisational Behaviour and Human Resource Management Department Chair, Philips Chair in Management, and Professor of Management Tae-Yeol Kim has been cited as one of 2018’s best by MIT Sloan Management Review.

Events

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Executive Forum: Dedication. Diligence. Focus. – How to Empower Overseas Invested Brands

January 16, 2019

We cordially invite you to attend our Executive Forum on January 16, 2019, where Fosun Fashion Group Chairman Joann Cheng will give a presentation on “Dedication. Diligence. Focus. – How to Empower Overseas Invested Brands.”

CEIBS Global EMBA Infosession & Campus Visit

January 19, 2019

CEIBS Global EMBA Programme, ranked #5 worldwide by the Financial Times, invites you to attend a campus visit and information session on January 19, 2019.

Press

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Ding Yuan, vice president of China Europe International Business School, said that as the Davos Forum was held amid a rising tide of de-globalization and trade protectionism, China’s attitude toward globalization and free trade issues has attracte

2017-01-18

Dean Ding discusses China’s role in the world economy

So is there hope for foreign tech firms with aspirations to succeed in China? One tech company that appears to have made inroads into the China internet market as a niche player – and therefore suggests that it is not a lost cause – is InMobi.

2017-01-17

Prof Shameen Prashantham pens column on how foreign firms win in China

MBA

Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.

Finance MBA

Financial Depth, Managerial Breadth.

Following the establishment of world-leading MBA and EMBA Programmes, China Europe International Business School (CEIBS) launched the Part-time Finance MBA Programme in order to build a talent pipeline and establish Shanghai as an IFC (international financial centre) through developing high-calibre talents with global competitiveness. The programme provides the “rising stars” of China’s financial sector with access to the latest financial and managerial theories and practices.

EXECUTIVE MBA

China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

Executive Education

Top-ranked open programmes in mainland China

No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.

PHD

Shanghai Jiaotong University-CEIBS PhD Programme

Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world. Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

Programmes in Africa

CEIBS launched its Africa Programme in 2008.

On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.

E-Platform

CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
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